Lead tracking and the customer directory require the Team plan with CRM features enabled. See the billing FAQ.
The flow
1
Capture the inquiry
Give inquiries somewhere to land that isn’t your inbox:
- Built-in lead intake — a public booking-request form attached to your organization. See lead intake.
- Portal forms — a branded form built in JotForm or Form.io, embedded on your site; lead-intake submissions become pipeline leads automatically. See portal forms.
- Manual entry — phone call or referral? Add the lead directly in lead tracking.
2
Qualify it
Work the lead through its statuses — New → Contacted → Qualified → Negotiating — logging a note after each conversation so the pipeline stays honest. Not every inquiry deserves a gig; convert only when the details are strong enough to book.
3
Convert to a gig
Click Convert to Gig. Lead conversion does four things in one step: creates the gig from the lead’s details, creates (or reuses) the customer record with a primary contact, links the customer to the gig, and completes the lead. No re-typing, no orphaned records.The gig can start thin — a name, date, and event type is enough. Location is optional, so an unconfirmed venue doesn’t hold up the booking.
4
Send the contract
From the gig, send the event agreement for e-signature. Contracts track each signer through Draft → Sent → Signed, and the executed document lives on the gig next to the roster and the money it covers. On enterprise plans the signing experience carries your brand.
5
Invite the client to the portal
Once the booking is real, bring the client inside. From the customer’s page, click Invite to portal — the primary contact gets an email invitation into your client portal, where they see their events, contracts, invoices, forms, and a message thread with your team. No more “can you resend the contract?” emails. See inviting clients.
6
Collect the details with forms
Need the shot list, the do-not-play list, dietary requirements? Send an event questionnaire through the portal’s Forms area (or a connected portal form) — responses route to the right customer and event instead of a shared inbox. See contracts, invoices & forms.
7
Staff and deliver
From here it’s the standard gig flow: build the team, send invitations, and run the show. See quick gig setup. After the event, the closeout workflow takes it the rest of the way to Settled.
Common pitfalls
I converted a lead too early and the date changed
I converted a lead too early and the date changed
That’s fine — the gig is editable like any other. Change the date and confirmed members are notified. If the booking dies entirely, use Cancel gig; the record is preserved but marked called-off.
The same client books again next year
The same client books again next year
Convert the new lead as usual — conversion reuses the existing customer record instead of duplicating it, so the client’s gig history accumulates in one place.
The client declined the contract
The client declined the contract
A decline routes the signer back to your portal so you can adjust terms and resend — the negotiation stays attached to the gig instead of scattering across inboxes.
Related
Lead tracking
Work inquiries through your pipeline.
Converting leads
Turn a qualified lead into a gig and customer.
Client portal
What your clients see once they’re invited.
Contracts & e-signatures
Send agreements and track them to signed.